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Relationship building is when lawyers build personal connections with clients that lay the foundation for trust based on either common affinity and liking one another and/or business value (connection based on strength of business impact).
Marie - this is a very interesting and insightful question. My first CLE course was called "How to Keep Your Client's Trust When Things Go Wrong." The course dealt with the topic of why, after a lawyer has done everything he/she is supposed to do, a client gets angry, frustrated, annoyed and takes it out out on the lawyer. Is the lawyer doing something wrong? Every lawyer prepares a client - every lawyer tells clients a lot of things at the beginning of a case, before trial, before deposition to prepare the client and set expectations. But no matter, the... (More)